L’Oréal revealed AI-powered cosmetics device

  • Angelina Andreeva
  • 24.11.2019
  • 93
L’Oréal revealed AI-powered cosmetics device

We love to follow our clients‘ innovations, so we couldn‘t stay aside of L‘Oreal Perso beauty tech device. French brand unveiled a smart gadget on the CES 2020 tech show in Las Vegas, that „reads“ personal skin needs and creates unique skincare.

How the magic works:
  • First one has to scan a face with an app by making a few selfies. AI will analyze overall skin condition and problem zones.
  • Perso will also take into consideration the time of a day, season and a geolocation to add more sunscreen in the morning, or active components at night and the moisturizing when the climate is dry.
  • Customer may also assist a device, entering personal skincare concerns, adjusting the preferred texture and hydration-level.
  • After all, Perso will mix the ingredient, dispense a perfect amount of your most ever personalized creme.

L‘Oreal also plans to use Perso technology for launch of color-matching lipsticks and perfect tone skin foundation. Seems like thousands of consultants in beauty shops will have to take career guidance in the nearest future.

Author:
Angelina Andreeva

Angelina Andreeva

Volta One Creative Manager