I fairly ate-earned it: how much food ASMR youtuber earn

  • Angelina Andreeva
  • 16.06.2020
  • 89
I fairly ate-earned it: how much food ASMR youtuber earn

Mokpan - eating food on camera by bloggers is a powerful trend in South Korea. Some bloggers do this silently, while others record their chewing ASMR on an ultra-sensitive microphone. And by doing this they earn considerable sums of money. The brand of natural chewing gums CHEWSY conducted a study and brought us the following data:

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As you can see, Zach Choi, the author of Zach Choi ASMRpretty channel, “chews” pretty well for a month - almost twice as much as his closest competitor. It is worth adding that the final figure represents the amount from sponsorship injections, video revenue and merchandise sales

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But not even that is curious. CHEWSY interviewed 1,208 respondents-viewers of Mokpans to find out how they feel about ASMR food videos:

  • 35% of respondents would like to shoot ASMR videos themselves
  • 45% were embarrassed to talk about their addictions to such ASMR videos, and 39% spoke openly about love to mokpan
  • 42% admitted that mokpan disgusts them, but they continue to watch it
  • in 22% watching mokpan of wakes up an appetite
  • 11% feel happy 🙂

We think food ASMR can become an interesting feature of an advertising campaign for the European market, for example, to promote a brand of food products, restaurant, dental or even pharmaceuticals that improve metabolism.

Author:
Angelina Andreeva

Angelina Andreeva

Volta One Creative Manager